Marketing and Data Insights

Marketing and Data Insights is a degree that reflects the transformation of marketing practice in the digital age. Modern marketing is as much a quantitative discipline as a creative one: the ability to interpret customer data, build analytical models of consumer behaviour, and use digital analytics to evaluate campaign performance is now as important as the ability to craft compelling messages and brand narratives. This degree at the University of Derby develops both dimensions, combining marketing strategy and communication with the data analysis and business intelligence skills that the industry needs.

This programme includes a foundation year for students who benefit from additional preparation before degree-level study, and the four-year structure with a sandwich year, year abroad, and work placement gives you an unusually comprehensive range of academic and professional experience. You will study consumer behaviour, digital marketing, brand management, and marketing communications alongside data analysis, business analytics, information technology strategy, and the commercial management of digital systems. The combination is practical and forward-looking, developing graduates who can navigate the intersection of data, technology, and marketing strategy that defines the most demanding commercial roles in the field.

Derby's East Midlands location provides access to a diverse range of businesses and employers, and the sandwich year and placement opportunities allow you to build professional experience and contacts before graduation.

Graduates move into roles in digital marketing, marketing analytics, data strategy, content management, market research, CRM, and commercial management. The combination of marketing knowledge and data skills is particularly valued in technology companies, e-commerce businesses, media organisations, and the consultancy sector. Many also pursue postgraduate study in marketing, data analytics, or business.