Marketing and Data Analytics

Marketing and data analytics is a degree that addresses one of the most significant shifts in the discipline over the past decade: the move towards data-driven decision-making in marketing strategy and practice. Understanding what consumers want, how they behave, and how marketing activity influences them has always been central to the discipline, but the tools available to gather and analyse that understanding have been transformed by digital technology. This programme equips you with both the marketing principles and the analytical capabilities to work at the frontier of this change.

At the University of Westminster, this BSc equips you with fundamental skills in collecting, analysing, and interpreting marketing data using advanced tools, while also developing your ability to craft effective marketing strategies. You will focus on consumer insight, user experience, and the development of data-informed strategies for a growing field where marketing analytics expertise is in consistent demand. The programme includes a sandwich placement year and a work placement, ensuring that your technical and strategic learning is grounded in professional practice.

It runs over three years full-time.

Graduates of marketing and data analytics programmes pursue careers in digital marketing, marketing analytics, consumer insights, brand strategy, product management, and CRM roles across the commercial, charitable, and public sectors. The combination of analytical rigour and marketing knowledge is particularly valued in organisations that compete on the basis of customer understanding and data-driven strategy. Many graduates go on to postgraduate study in marketing, data science, or business, or move directly into analytically focused marketing roles where the combination of skills this degree develops is in high demand.