Marketing and Advertising

Marketing and advertising together address how organisations create, communicate, and deliver value to customers, and how they shape perceptions, attitudes, and behaviour through carefully designed communication campaigns. Marketing as a discipline asks fundamental questions about customer needs, market segmentation, brand positioning, pricing, distribution, and the measurement of commercial performance. Advertising is the craft and science of persuasion, requiring an understanding of psychology, creativity, media, and the cultural contexts in which messages are received.

Together, they prepare you for roles that sit at the intersection of commercial strategy and creative execution.

At Leeds Beckett University, this three-year full-time programme includes a sandwich year with work placement, a year abroad, and work placement opportunities throughout, making it one of the most practically enriched marketing and advertising degrees available. The sandwich year gives you the opportunity to spend an extended period working within a marketing agency, advertising company, brand team, or media organisation, applying your learning to real campaigns and business challenges. The year abroad adds an international dimension, giving you first-hand experience of how marketing and advertising differ across cultural and national contexts, which is increasingly relevant as brands operate globally and campaigns need to resonate across diverse audiences.

Leeds Beckett has strong connections with marketing and advertising employers in Leeds, one of the UK's major commercial cities, and the programme reflects the university's commitment to career-focused, practically oriented education.

Graduates work in marketing agencies, advertising and PR firms, brand management, digital marketing, social media, market research, and communications roles across a wide range of industries. The combination of professional placement experience, a year abroad, and academic grounding in marketing and advertising makes Leeds Beckett graduates competitive in a sector where practical skills and commercial awareness are highly valued. Postgraduate study in marketing or advertising is a further option.