Management

Live events management is concerned with conceiving, planning, and executing the performances, festivals, conferences, and celebrations that bring audiences together around shared experiences. At the Liverpool Institute for Performing Arts, the BA Management (Live Events) is a three-year full-time programme that gives you the skills, experiences, and contacts needed to work as an event organiser across the full range of live events contexts. Liverpool's status as one of the UK's most culturally vibrant cities, with a strong tradition in music, performance, and festivals, provides an exceptional environment for this degree.

The programme covers the complete lifecycle of event management: concept development, venue selection and negotiation, budgeting and financial management, marketing and audience development, health and safety and licensing, logistics and operations, artist and supplier management, and post-event evaluation. As the current description notes, the programme spans drama and music festivals, corporate events, sporting events, and boutique experiences, reflecting the broad range of contexts in which live events professionals work. The Liverpool Institute for Performing Arts is itself deeply embedded in the live performance world, and the programme benefits from the connections, facilities, and professional insight that this environment provides.

You will have the opportunity to work on real events during your studies, developing practical competence alongside theoretical understanding.

Graduates of live events management programmes work across the music and entertainment industries, sports events, corporate events, charities, arts organisations, festivals, hospitality venues, and public sector bodies that commission or run major events. Roles including event coordinator, festival manager, production manager, venue manager, marketing manager, and tour manager are among the most direct career paths. The industry is highly competitive, and the combination of practical experience, professional contacts, and management knowledge that LIPA's programme provides is a genuine advantage in building a career.

Some graduates go on to postgraduate study in event management, arts management, or music business, while others move directly into professional practice. Liverpool's creative industries sector provides a particularly rich professional environment for career development in this field.