International Tourism and Events Management

Tourism and events management sits at the junction of business acumen, cultural knowledge, and operational skill. The global tourism industry is one of the largest economic sectors in the world, and the events sector, spanning everything from international sporting competitions to music festivals and corporate conferences, operates at a similarly large scale. Understanding how to plan, deliver, and evaluate experiences for international audiences requires not just organisational ability but genuine insight into how people travel, what they value, and how destinations are marketed and sustained.

At Glasgow Caledonian University, this four-year full-time programme gives you broad exposure to both sectors alongside deep development of the management skills they require. You will study destination marketing, visitor experience design, event operations and logistics, financial management, sustainability in tourism, and the cultural dimensions of international travel. A sandwich year in industry places you in a real professional setting for an extended period, giving you experience that is far more substantial than a short placement.

A year abroad adds an international dimension to your studies, and work placement experience is built into the programme throughout, ensuring that you graduate with a practical understanding of how both sectors function across different markets and contexts.

Graduates work in destination management organisations, tourism boards, hotel and hospitality groups, airlines, event production companies, venue management, festival organisations, and international conference businesses. Roles in marketing, operations, project management, and business development are all common pathways. Many graduates also pursue postgraduate study in tourism management, events management, or broader business programmes, and the combination of international experience and management training makes this degree attractive to employers across Europe and beyond.