International Business with Marketing

International business with marketing is a degree that addresses the realities of commerce in an interconnected world. Businesses today operate across borders as a matter of course, navigating different regulatory environments, cultural contexts, and consumer expectations, and the marketing function within those businesses must understand not just how to reach audiences but how to reach them in ways that resonate with local values and needs. Studying international business and marketing together equips you to think about commercial strategy with a genuinely global perspective.

At the University of Dundee, this four-year full-time MA focuses on the external forces affecting global business operations and is designed for students who want to specialise in the marketing dimension of international commerce. You will study how businesses analyse and enter new markets, how global supply chains and trade relationships work, and how macroeconomic and political conditions shape commercial decisions. The marketing strand covers consumer behaviour, brand strategy, digital marketing, market research, and the communication of value across different cultural contexts.

You will develop strong analytical skills and the ability to apply strategic frameworks to real-world business problems. The programme includes a year abroad, which may be spent studying or working in an international business environment, deepening your global perspective in a direct and practical way.

With a typical entry tariff of 168 UCAS points, this is a competitive degree that attracts students with clear ambitions in international commerce. Graduates are well positioned for careers in international marketing, brand management, market research, business development, global account management, digital strategy, and consultancy. The degree is particularly well suited to roles in multinational companies, international agencies, and organisations with significant cross-border operations.

Many graduates also pursue postgraduate study in international business, marketing, or an MBA, building on the four-year foundation this programme provides.