Global Business Management

Global Business Management with a specialism in Marketing is a programme designed for students who want to complete their undergraduate qualification in a focused two-year period while building specialist knowledge in marketing alongside a broad understanding of contemporary business. It sits at the intersection of strategic business management and the marketing discipline, equipping you to think about organisations in their global competitive context while also understanding the specific analytical, creative, and communicative skills that marketing requires.

At the University of Northumbria at Newcastle, this two-year, full-time degree is structured to give you an ideal balance between a broad understanding of business and specialist depth in marketing management. You will develop your ability to think strategically and evaluate how businesses operate globally in an increasingly competitive environment, alongside practical competencies in marketing strategy, customer insight, brand management, and digital marketing. The degree includes a sandwich year and work placements alongside the option of a year abroad, giving you professional and international experience that significantly enhances your employability in a field where practical credentials are highly valued.

Graduates are well placed for roles across commercial and marketing functions in organisations of all kinds: brand management, digital marketing, marketing analysis, product development, communications, and business development are all natural directions. The combination of strategic business thinking and marketing specialism is particularly valued in organisations operating across multiple markets. Postgraduate study in marketing, business administration, or management is a natural next step for those who wish to develop their expertise further.