Finance and Marketing

Finance and Marketing represents a pairing that reflects the way most successful organisations actually work: decisions about investment, pricing, and resource allocation are inseparable from decisions about how to reach customers and communicate value. Finance is concerned with the principles of investment, valuation, and risk management, while marketing explores how organisations understand their markets, build relationships with customers, and position themselves for growth.

At the University of Strathclyde, this four-year full-time programme develops your fluency in both disciplines. On the finance side, you will study investment principles, business finance, decision-making under uncertainty, and the analysis of financial securities including bonds and shares. On the marketing side, you will explore consumer behaviour, brand management, market research, and digital and strategic marketing.

The programme includes a year abroad, giving you the opportunity to study in a different country and broaden both your academic perspective and your personal adaptability. You will develop the quantitative skills to interpret financial information alongside the qualitative understanding of customer and market dynamics that marketing demands.

Graduates with this combination of skills are highly sought after in roles that sit at the boundary between financial management and commercial strategy. Corporate finance, investment banking, marketing management, brand consultancy, financial services marketing, and management consulting are all common career paths. Many graduates enter structured graduate programmes at large firms or financial institutions, while others pursue roles in smaller businesses or start-up environments where financial literacy and commercial awareness are equally important.

Postgraduate study in finance, marketing, or business administration is a natural next step for those who wish to specialise or move into more senior roles.