Fashion Marketing with Placement Year
Fashion marketing sits at the meeting point of creative culture and commercial strategy. It demands both a feel for aesthetics, trend and brand identity and a rigorous understanding of consumer behaviour, digital channels, global supply chains and the economics of an industry that spans everything from luxury houses to fast fashion. This degree at York St John prepares you to work across that full range, giving you the analytical and creative tools to develop campaigns, manage brands and understand the markets that drive one of the world's most visible industries.
Over four years of full-time study you will explore fashion history and theory, marketing strategy, consumer psychology, visual communication, digital marketing, buying and merchandising, sustainability and the global dimensions of the fashion industry. A foundation year is built into the programme, providing a structured introduction to the skills and concepts that underpin the rest of the degree and ensuring you enter the more advanced stages of the programme with strong foundations. The course also includes a placement year, giving you the opportunity to work within the fashion or marketing industry and build professional experience and networks before you graduate.
A year abroad further broadens your perspective on fashion as an international business and cultural phenomenon.
Fashion marketing graduates move into a wide range of roles within the industry, including brand management, digital marketing, public relations, buying, retail management, visual merchandising, trend forecasting and content creation. The combination of creative thinking and commercial acumen the degree develops is equally valued in adjacent industries such as lifestyle, beauty, sport and media. Those who wish to specialise further can pursue postgraduate study in fashion marketing, marketing management, fashion business or luxury brand management, and the practical experience gained through the placement year gives graduates a meaningful advantage in a competitive market.