Fashion Management and Marketing

Fashion management and marketing occupies the commercial heart of one of the world's most culturally significant industries. Fashion is not just clothing; it is an economic sector that touches manufacturing, retail, logistics, media, and digital commerce, and the professionals who manage and market within it need a combination of business acumen, creative understanding, and digital fluency. This programme prepares you for that intersection, developing both the management capabilities and the marketing knowledge needed to build careers in fashion business.

At Richmond, the American International University in London, this four-year programme includes a foundation year, a sandwich year, a year abroad, and work placement opportunities, providing substantial structured support and professional experience throughout the degree. The programme combines US and UK degree frameworks, and students who qualify can fast-track the degree by using prior qualifications to credit-transfer into a later year, completing in three years rather than four. Graduates receive both a UK and a US degree award, which has distinctive international value for careers in the global fashion industry.

The combination of fashion-specific content with broader management and marketing training prepares you for the commercial realities of the industry.

Graduates from fashion management and marketing programmes move into roles across the fashion and luxury goods industries, including brand management, buying and merchandising, retail management, digital marketing for fashion brands, fashion communications, and product development. The sandwich year and work placement experience provide crucial industry connections. The dual UK and US degree recognition opens international career opportunities across major fashion capitals including London, New York, Paris, and Milan.

Further study options include postgraduate programmes in fashion business, marketing, or luxury brand management.