Fashion Business and Marketing

Fashion business and marketing is a discipline that examines the commercial side of one of the world's most culturally influential industries. It is distinct from fashion design: rather than creating garments, it focuses on how fashion products reach consumers, how brands are built and managed, how fashion is bought, merchandised and sold, and how the business models of fashion companies are evolving in response to digital disruption, sustainability pressures and changing consumer behaviour. The discipline draws on marketing theory, retail management, consumer psychology, supply chain knowledge and digital commerce to build a commercially grounded understanding of how fashion works as an industry.

At the University of Winchester you will study fashion business and marketing over three years of full-time study, on a programme that aims to produce graduates with the practical skills, ethical awareness and digital acumen that the contemporary fashion industry requires. A sandwich year and integrated work placement provide substantial professional experience, connecting your academic learning directly to the commercial realities of fashion business environments. The typical tariff of 88 reflects a programme that is accessible to students from a range of educational backgrounds who bring genuine interest in fashion, business and the intersection of the two.

Graduates work as fashion buyers, merchandise planners, brand managers, marketing managers, digital marketing specialists, e-commerce managers, retail managers, fashion PR professionals and business development executives. The fashion industry encompasses luxury, fast fashion, sustainable and vintage sectors, and graduates with both commercial and digital skills are valued across that breadth. Many graduates go on to postgraduate study in fashion business, marketing, retail management or sustainability, building on the undergraduate foundation to develop specialist expertise or senior management capability.

The ethical awareness built into the programme reflects the increasing importance of responsible sourcing, sustainability and social accountability in how fashion companies present themselves to consumers.