Events Management with Business

Events management with business is a degree that combines the specialist operational knowledge of planning and delivering events with the broader analytical and strategic foundations of business management. Events are a significant part of the economy, spanning corporate conferences and product launches, music festivals and sports competitions, weddings and community gatherings, charity fundraisers and major international meetings. Managing them well requires project management, financial control, marketing, supplier negotiation, risk assessment, and the ability to coordinate large numbers of people under time pressure, all while keeping the audience experience at the centre of every decision.

At the University of Chester, this four-year, full-time programme includes a year abroad and a professional placement year, giving it a particularly rich combination of international and practical experience. The academic curriculum covers event planning and production, venue management, marketing and sponsorship, financial management, human resources, and the legal and risk dimensions of large-scale events. The business management strand ensures you develop a broader analytical toolkit, including strategy, operations, and organisational behaviour, that makes you versatile beyond specialist events roles.

The professional placement year gives you extended experience in an events or business organisation before you complete your final year, and the year abroad extends your cultural understanding and international professional network, both of which are genuinely relevant in a sector that is increasingly global in its clients, suppliers, and scale.

Graduates work in event management agencies, corporate event teams, venue management, festival and sporting event production, the charity and cultural sector, and public sector events organisations. Many also move into marketing, project management, or general management roles where the operational discipline that events training develops is valued. Postgraduate study in events management, marketing, or business administration is an option for those wishing to develop specialist expertise or move toward senior management roles.