Events Management with Business

Events management with business combines the practical and operational skills of event planning with a broader grounding in business and management principles, preparing you for roles that require both the ability to deliver events and the commercial and strategic understanding to manage them within an organisational context. Events range from corporate conferences and product launches to festivals, sporting competitions, and public ceremonies, and the management of each requires skills in budgeting, logistics, marketing, supplier management, and risk assessment alongside the creativity to design experiences that achieve their purpose.

At the University of Chester, this four-year programme includes a foundation year and a year abroad. The foundation year provides a thorough grounding in business and events management principles before the main degree begins, making the programme accessible to students from a range of educational backgrounds. The year abroad gives you the opportunity to study events and business in another country, experiencing how events are planned and delivered in a different cultural and regulatory environment and developing the international perspective that is increasingly valuable in a global industry.

The business component of the programme develops your understanding of marketing, finance, entrepreneurship, and organisational management, giving you a broader professional foundation than a purely events-focused degree would provide.

Chester has good connections with event organisations and venues in the North West, and the programme draws on the university's commitment to practical, career-focused education. The year abroad is well supported, with partner institutions in a range of countries.

Graduates work as event managers, conference coordinators, venue managers, sports event organisers, festival producers, and in marketing and communications roles with an events dimension. The business strand opens additional doors in management, project delivery, and related commercial roles across the hospitality and tourism sectors. Postgraduate study in events management, tourism, or business is a further option.