Esports Events Management

Esports events management is a degree that addresses one of the fastest-growing sectors in the entertainment and events industry. Esports, which encompasses competitive video gaming at a professional and semi-professional level, has grown from a niche subculture into a global industry with dedicated venues, broadcast deals, sponsorship agreements, and live events attracting audiences of hundreds of thousands. Managing these events requires the full toolkit of events management, from logistics and venue operations to marketing, sponsorship, and audience engagement, combined with a specific understanding of the esports industry and its communities.

At the University of Sunderland, this three-year full-time programme develops your skills in events management within the distinctive context of esports, giving you both the commercial and operational knowledge needed to work in live events and the industry-specific understanding to apply it in an esports setting. The programme includes a sandwich placement year, a year abroad, and a work placement, providing real professional and international experience within the degree. You will study the principles of event planning, operations, marketing, sponsorship, and financial management alongside the competitive gaming landscape and its commercial dynamics.

Graduates of esports events management programmes work in esports organisations, gaming companies, event agencies, venues, and broadcast partners in roles including event coordination, operations management, sponsorship and marketing, and community management. The broader events management skills the degree develops are also transferable to the wider live events, sports, and entertainment industries. Many graduates build careers at the intersection of gaming, sport, and live entertainment, where the combination of operational competence and industry knowledge is in growing demand.