Economics

Economics is the discipline that examines how individuals, organisations, and societies make decisions when resources are scarce. Business strategy extends this into a specific and practically important application: understanding how firms position themselves, make competitive decisions, and sustain advantage in markets. Combining economics with a focus on business strategy gives you the rigorous analytical tools of the economist alongside the practical strategic thinking that managers and consultants apply when deciding how organisations should compete and grow.

At London South Bank University, this three-year full-time programme, which includes a foundation year, takes a practical and applied approach to economics from the outset. You will engage with real economic data and country and industry case studies, learning to question fundamental economic concepts and to develop models that can inform strategic decisions. Both macroeconomic analysis, covering how national economies grow and change, and microeconomic reasoning, including how firms and markets behave, are central to the programme.

The business strategy element connects this economic analysis to the decisions that shape how organisations compete, covering topics including market structure, competitive dynamics, and the economic logic of corporate strategy. The foundation year provides a structured entry point for students who need to build their preparation before the main degree.

Economics and business strategy graduates are well placed across a wide range of careers. Management consultancy, corporate strategy roles, financial services, government economic analysis, and business analytics are all common destinations. The combination of economic rigour and strategic thinking is particularly valuable in roles that require understanding both the market environment and the internal decision-making of organisations.

Many graduates enter graduate schemes in large companies or consulting firms, while others move into roles in public policy, economic research, or the third sector. Postgraduate study in economics, business, or strategy provides further options.