Economics and Hospitality and Tourism Management
Economics and hospitality and tourism management is a combination that brings together the analytical rigour of economic thinking with the practical and strategic knowledge needed to manage organisations in two of the world's largest and most dynamic service industries. Economics provides the theoretical frameworks and quantitative tools to understand market behaviour, pricing, demand analysis, and the macroeconomic forces that shape consumer spending and business conditions. Hospitality and tourism management addresses the operational, strategic, and human dimensions of managing hotels, restaurants, visitor attractions, destination organisations, and the wider tourism supply chain.
At the University of Strathclyde, this four-year full-time programme takes you through core economics including microeconomics, macroeconomics, and quantitative methods alongside specialist content in hospitality and tourism, covering areas such as destination marketing, revenue management, sustainable tourism, events management, and the strategic challenges facing businesses in the visitor economy. The combination is particularly well suited to students who want to understand the economic forces that drive tourism and hospitality demand while also developing the management competencies needed to work effectively in these industries. Strathclyde's location in Glasgow, a major conference and events destination, provides a rich context for applied study.
Graduates from economics and hospitality and tourism management go on to careers in hotel and resort management, tourism development, destination marketing, events management, airline and transport management, economic consultancy in the tourism sector, and public policy roles in bodies responsible for promoting tourism and supporting the visitor economy. The combination of economic analysis and industry-specific management knowledge is valued in both private sector and public body roles. Further study at postgraduate level in tourism, hospitality management, or economics is also an option.