Digital Media with Foundation Year

Digital media has transformed how people communicate, consume information, form communities, and participate in public life. It is a field that encompasses social media platforms, streaming services, podcasts, interactive content, data visualisation, and the algorithmic systems that shape what people see and hear online. Studying digital media at degree level means developing the critical tools to understand these technologies and their social effects alongside the creative and technical skills to work within them.

At the University of Keele, this four-year full-time BA with a foundation year provides a comprehensive blend of critical, creative, and professional approaches to the digital media landscape. The foundation year builds the academic and subject-specific preparation needed before the main programme begins. You will engage with topics ranging from data and design, social media cultures, and audience and user research to content creation and the ethical and cultural dimensions of digital life.

The programme develops your ability to both analyse and contribute to digital media, equipping you for a landscape that continues to evolve rapidly. A typical entry tariff of 120 points applies.

Digital media graduates work in a wide range of sectors. Many enter careers in content creation, social media management, digital marketing, UX design, journalism, broadcasting, games, and interactive media. Others move into roles in communications, public affairs, advertising, and the creative industries.

The critical and analytical skills the degree develops are valued in research, policy, and education, as well as in any organisation that is grappling with how to communicate and connect with audiences in a digital environment. Postgraduate study in digital media, communications, marketing, or cultural studies is a natural continuation.