Digital Media & Information Studies/Business & Management

Digital media and information studies is a discipline that examines the creation, use, and impact of digital content and information in the arts, humanities, and society at large. It brings a human perspective to the issues of the digital age, asking how information is produced, curated, and shared, how digital platforms reshape culture and public life, and what the widespread digitisation of information means for knowledge, identity, and democracy. Business and management studies the organisation, strategy, and operations of commercial and non-commercial enterprises, developing the analytical and practical skills needed to understand how organisations create and sustain value.

At the University of Glasgow, this four-year full-time programme allows you to study digital media and information alongside business and management, developing both a critical understanding of digital culture and the commercial and strategic competencies valued by employers. You will engage with the theory and practice of digital communications, information systems, and digital strategy alongside business disciplines including marketing, finance, and organisational behaviour. The programme includes a year abroad, broadening your perspective on how digital media and business intersect in different national contexts.

Graduates of digital media and information studies with business and management pursue careers in digital strategy, marketing, business analysis, content management, communications, and management consultancy. The combination of digital literacy and commercial understanding is particularly valued in organisations navigating digital transformation. Many graduates also go on to postgraduate study in digital media, business, or information management, where the interdisciplinary breadth of their undergraduate training is a significant advantage.