Digital Marketing with Events Management

Digital marketing and events management are two disciplines that have grown together in the modern economy, each relying on the other to reach and engage audiences effectively. Digital marketing encompasses the full range of online channels, from search and social media to email campaigns and content strategy, while events management deals with the planning, logistics and experience design that bring people together around a brand or cause. Combining them gives you a practical and strategic skill set that is increasingly sought after by employers across every sector.

At Abertay University, you will study this programme full time over four years, and the structure includes a year abroad, giving you the opportunity to study or gain experience in another country and develop the cross-cultural perspective that global marketing increasingly demands. You will explore consumer behaviour and digital analytics alongside event design, budgeting, supplier management and risk planning. The programme encourages you to think strategically about how online and in-person touchpoints work together to build audience relationships, and you will develop hands-on skills in campaign planning, social media management, content creation and event production.

The typical entry profile for this course is around 168 UCAS tariff points.

Abertay has a strong reputation in technology and creative industries, and its location in Dundee, a city recognised for its design and creative economy, gives the programme a distinctive character. You will be encouraged to apply learning to real briefs and develop a portfolio of work that demonstrates your abilities to future employers.

Career paths for graduates of combined digital marketing and events management programmes are genuinely broad. You might move into digital marketing agencies, working on campaign strategy and performance analytics, or join in-house marketing teams at brands, charities or public sector organisations. Event management roles span conferences, festivals, product launches and corporate hospitality.

Many graduates also work in brand experience, sponsorship, PR or communications, where the ability to coordinate digital and physical audience engagement is particularly valued. Postgraduate options include specialist master's degrees in marketing, communications or event studies.