Digital Marketing

Digital marketing has transformed how organisations reach and engage with their audiences, moving from broadcast advertising toward personalised, data-driven communication across multiple platforms and devices. Search engines, social media, email, content marketing, influencer relationships and mobile experiences now form the front line of how brands build awareness and drive sales, and the skills needed to plan, execute and evaluate these activities have become some of the most valued in commercial organisations of all sizes.

At the University of Derby, this part-time programme recognises that the way customers interact with brands has changed beyond all recognition, as the university's own description notes, and that digital marketing is now pivotal to every forward-thinking organisation. You will study search engine optimisation, paid digital advertising, social media strategy, content marketing, email marketing, web analytics and digital customer experience, developing both the strategic thinking and the practical platform skills that digital marketing roles require. The programme includes a sandwich year and work placements, giving you structured exposure to professional digital marketing environments alongside your studies.

Part-time delivery makes the degree accessible to those already working in marketing or adjacent roles who want to formalise and extend their knowledge.

The degree develops analytical capability as well as creative and strategic thinking: effective digital marketing depends on the ability to interpret data from campaign analytics, A/B testing and customer behaviour tracking, and to use those insights to improve performance. This combination of creativity and analytical rigour is what the best digital marketers bring to their work.

Graduates go on to careers as digital marketing managers, SEO specialists, social media managers, content marketers, performance marketing analysts and marketing technology specialists across a very wide range of sectors. Further study in digital marketing, data analytics or marketing management is also an option for those seeking senior or specialist roles.