Digital Marketing

Want to influence consumer behaviour and set the strategic direction of a business? Study a marketing degree at Teesside University. Marketing is everywhere – from the moment we wake up, we have a brand experience, from turning off our smart phone alarm and engaging with social media, to brushing our teeth – everything we consume is subject to the principles of marketing.

If you want to set out the strategic direction of a business and influence consumer behaviour, then a marketing course is for you. Introducing Teesside Marketing Clinic, a free consultancy service giving students the opportunity to work with real-life clients while studying our marketing course. Hear from Principal Lecturer Femi Waters-Ajisafe about the benefits of practical learning, and our students as they discuss some of their amazing work.

Adam Clements, Enterprise Manager, also gives an overview of Launchpad, a service that helps students set up as self-employed freelancers. At the heart of any organisation, marketing is the process of understanding consumer journeys, and building and maintaining relationships with them. You explore the fundamental values that connect people, brands, and stakeholders, looking at a range of areas such as digital marketing, brand management and strategic planning.

You work on live projects with local SMEs and national brands, giving you knowledge and experience of working in a real-world marketing department. You examine key milestones in the customer journey, focusing on the strategy behind what you say, how you say it and where you say it.