Digital Marketing and Musical Theatre

Digital marketing and musical theatre are disciplines that might seem at first glance to occupy very different worlds, but both are fundamentally concerned with engaging an audience. Digital marketing asks how brands and organisations communicate with people online, using data, content, social media, search, email and paid channels to reach and influence consumers. Musical theatre is the craft of storytelling through the combination of music, song, dance and dramatic performance.

Studying them together creates a distinctive graduate who understands both the analytical and data-driven world of modern marketing and the creative, performative demands of live theatre.

This four-year full-time degree at Liverpool Hope University includes a sandwich year with a work placement and a year abroad, giving you professional and international experience built into the programme. The programme also includes a foundation year that provides the academic and practical foundations needed before you progress into the main degree content. In digital marketing you will study consumer behaviour, SEO, social media strategy, content marketing, analytics and the broader digital marketplace.

In musical theatre you will develop your performance skills in singing, dancing and acting, alongside study of theatrical repertoire, production and the history of the form.

Graduates from this unusual combination are well positioned for careers that bridge the creative and commercial worlds: marketing roles in the arts and entertainment industries, communications and audience development in theatre companies, arts marketing, social media management for arts organisations and events management. The performing skills and creative confidence that musical theatre develops are also valuable in presentation, client-facing and communication roles across business. Many graduates pursue careers in performance alongside work in marketing and communications, particularly in settings where the two overlap.