Digital Marketing and Management

Digital marketing and management combines two of the most in-demand skill sets in contemporary business. Digital marketing has become the primary way in which organisations connect with customers, build brands, and drive commercial outcomes, using search, social media, content, email, and analytics as its core tools. Management provides the broader organisational and strategic understanding needed to lead teams, manage budgets, plan campaigns, and contribute to the commercial direction of a business.

Together they form a preparation for the roles that modern organisations need most.

At Anglia Ruskin University, you will gain hands-on experience with core digital marketing tools including SEO, analytics, campaign management, and customer relationship management systems, as well as learning how AI is shaping smarter, faster, and ethically responsible marketing strategies. The programme runs for three years full time, giving you a grounding in both the technical craft of digital marketing and the management principles needed to deploy it strategically. The typical entry tariff is 72 points, making the programme accessible to students who bring genuine commercial curiosity and a willingness to develop practical skills, rather than requiring high prior attainment.

You will develop proficiency in the platforms and techniques that digital marketers use daily, alongside the analytical skills to measure performance and the strategic thinking to plan and adapt campaigns in response to data. The integration of AI tools into the curriculum reflects the speed with which the field is evolving and ensures you graduate ready for the digital environment that actually exists.

Graduates move into careers as digital marketing executives, SEO specialists, content strategists, social media managers, paid media managers, marketing analysts, and CRM specialists, as well as into broader management roles in marketing and communications. The combination of digital expertise and management knowledge is in consistent demand across sectors. Further study at postgraduate level in marketing, digital business, or data analytics is another route for those seeking to specialise.