Digital Marketing and Information Technology
Digital marketing and information technology is a degree that connects two of the most commercially significant areas of the contemporary economy. Digital marketing encompasses the strategies, tools, and platforms through which organisations reach and engage their audiences online, from search engine optimisation and social media to data analytics, email, and content creation. Information technology provides the technical foundation that digital marketing depends on, covering programming, data management, web technologies, cybersecurity, and the infrastructure of the digital world.
Together, they prepare graduates to work at the intersection of commercial strategy and technical understanding, a combination that is in high demand across virtually every sector. At Liverpool Hope University, this three-year, full-time degree develops both strands with academic rigour and practical relevance.
You will study digital marketing theory, consumer behaviour, campaign planning, SEO, social media strategy, and digital analytics alongside IT content covering data management, web development, programming, and digital systems. The programme develops your capacity to combine creative and strategic marketing thinking with the technical competence to understand and work with the systems and platforms that deliver it. A sandwich placement year, work placement opportunities, and a year abroad all provide significant professional and international experience alongside the academic content.
Graduates of digital marketing and information technology find careers in digital marketing agencies, technology companies, e-commerce businesses, and in-house marketing and IT teams across virtually every industry sector. Roles in digital analytics, paid search, social media management, content strategy, web project management, and IT support and development are all common destinations. The technical and commercial breadth of the degree also prepares graduates well for entrepreneurial and consultancy roles.
Many graduates also go on to postgraduate study in marketing, data science, or technology management.