Digital Marketing and Food & Nutritional Sciences

Digital marketing and food and nutritional sciences is an unusual but genuinely coherent combination for a field that is increasingly important: the communication of food, health, and nutrition in the digital age. Digital marketing is one of the most dynamic areas of contemporary business, combining data-driven campaign management with creative content strategy across social media, search, email, and digital advertising. Food and nutritional sciences provides the evidence-based understanding of diet, nutrients, and health that is needed to communicate credibly about food products, nutrition policy, and public health in an environment saturated with misinformation and highly regulated promotional practices.

At Liverpool Hope University, this four-year full-time programme includes a foundation year to build your foundational knowledge across both disciplines, as well as a sandwich year, a year abroad, and work placement opportunities. The programme combines academic rigour with practical relevance, developing your digital marketing skills through theory and practical examples while grounding your food science knowledge in the biological and nutritional sciences. You will graduate with a distinctive profile that bridges the commercial and scientific dimensions of the food sector, equipped to work across marketing, product development, health communication, and consumer insight roles.

Graduates of this combination pursue careers in food and drink companies in marketing, brand management, and consumer insight roles, where the ability to understand both the product and how to communicate it is particularly valuable. Roles in nutrition communication, public health campaigns, health journalism, and food policy are also open to those who wish to apply their scientific knowledge more directly. Digital marketing skills transfer broadly into the wider marketing and media industries, and the data analysis and content strategy capabilities developed by the programme are valued by employers across sectors.

Postgraduate study in nutrition, food science, digital marketing, or public health is available for those wishing to specialise further.