Digital Marketing and Film & Visual Culture

Digital marketing and film and visual culture is a pairing that reflects how deeply intertwined image-making and commercial communication have become. Digital marketing encompasses the strategies, tools, and platforms through which organisations connect with audiences online: social media, search, content, data analytics, and the ever-evolving landscape of digital advertising. Film and visual culture examines how moving images are made, how they produce meaning, and how they circulate through society and culture.

Together, these disciplines equip you to both create and critically understand the visual and narrative content that drives modern digital communication.

At Liverpool Hope University, you will study both fields over three years full-time, developing practical digital marketing skills alongside a theoretically grounded understanding of cinema, screen media, and visual communication. The digital marketing strand covers the core competencies that industry demands, from campaign planning and content strategy to data interpretation and platform management, while also grounding those skills in academic understanding of consumer behaviour and media economics. The film and visual culture strand develops your ability to analyse moving images critically and historically, engaging with the full range of cinema from mainstream commercial film to documentary and experimental practice.

The programme includes a sandwich year, a year abroad, and work placement provision, giving you substantial professional experience before you graduate. The typical entry tariff is 104 UCAS points.

Graduates work in digital marketing agencies, in-house marketing teams, social media management, content creation, video production, advertising, and public relations. The visual culture dimension opens doors in media industries, film and television production, arts organisations, and publishing. Many graduates continue to postgraduate study in marketing, media, or related fields.