University course · real outcomes from HESA / Discover Uni · part of Careermash

University degree

Digital Business and Technology Innovation

Manchester Metropolitan University · Manchester

Qualification

Degree

Length

3 yrs

UK fees / yr

£9,535

Study

full-time

Robin · your guide

Here's the honest picture on this course - what you'd study, whether you'd likely get in, what it pays, and where it leads. Everything's real data.

About this course

Digital business and technology innovation is a discipline that sits at the intersection of business strategy and digital technology, examining how organisations can use digital tools, data, and innovation to transform the way they operate, compete, and create value. It reflects the growing reality that successful business strategy in almost every sector now depends on a deep understanding of digital technologies and how they can be deployed to drive efficiency, growth, and differentiation. Graduates who can bridge the worlds of business and technology are consistently among the most sought-after in the UK graduate market.

At Manchester Metropolitan University this three-year full-time programme equips you with the skills to drive business transformation through digital technologies, combining business, technology, and innovation studies to give you a rounded understanding of digital business. You will study digital strategy, data analytics, information systems, digital marketing, and innovation management alongside the core business disciplines of management, finance, and organisational behaviour. A sandwich year and a work placement are incorporated into the degree, giving you professional experience in a business or technology environment before you complete your studies.

Graduates in digital business and technology innovation go on to careers in digital transformation, technology consulting, product management, data analytics, digital project management, and business development across a wide range of industries. The combination of commercial understanding and digital literacy is particularly valued in organisations undergoing digital change, which today includes almost every sector of the economy. Many graduates also move into technology companies, financial technology firms, and start-ups where business and technical knowledge are needed in the same person.

Postgraduate study in business, digital innovation, or technology management is another common path for those seeking to deepen their expertise.

Could you get in?

The grades students arrived with

<48 pts1%

64-79 pts4%

80-95 pts11%

96-111 pts21%

112-127 pts24%

128-143 pts20%

144-159 pts11%

160-175 pts4%

How they qualified

96% got in with A-levels. The rest came in a mix of ways:

A-levels96%

an Access course2%

other higher education2%

Could I get in? Try your grades

120 UCAS pts

Pay & prospects

87%

In work or further study after

85%

Continue past first year

89%

Student satisfaction

What graduates earn over time

£19,500

3 years on

£23,500

5 years on

What graduates actually go on to do % of leavers

Administrative occupations12%

Business and public service associate professionalsHighly skilled35%

Elementary occupations10%

Sales occupations10%

Managers, directors and senior officialsHighly skilled11%

Media ProfessionalsHighly skilled20%

Artistic, literary and media occupationsHighly skilled10%

Business, Research and Administrative ProfessionalsHighly skilled4%

What students say National Student Survey

89%

of students are satisfied with the course overall

Teaching88%

Assessment & feedback87%

Academic support85%

Well organised90%

Learning resources87%

Student community88%

In students' own words

★★★★☆

Would do it again

I was sceptical before starting — now I'd recommend it to anyone. The best part: the cohort are bright and motivated, which makes the learning environment great. If I'm honest, would like to see more industry guest speakers in later years. …

Third year · Full-time

★★★★☆

Exceeded expectations

Coming here has changed how I think. The best part: the careers office is relentless about getting you internships. If I'm honest, a few modules feel under-resourced compared to the flagship ones. On the city — local cost of living is manag…

Class of 2023 · Full-time

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