Digital Business and Information Systems

Digital business and information systems is a discipline that addresses how organisations use technology to support their operations, enable strategic planning and derive competitive advantage from data. Every modern organisation depends on information systems for communication, transaction processing, decision support and the management of knowledge, and the ability to understand, design and manage these systems is one of the most valuable capabilities available to business graduates. The field combines business analysis and strategy with technical knowledge of digital systems, making graduates who can bridge these domains particularly sought after.

At the University of East Anglia this BSc programme is designed for students aspiring to succeed in a technology-driven business world, developing both the business understanding and the technical knowledge needed to design, implement and manage effective information systems. You will study information systems design and development, database management, business analysis, digital strategy, e-commerce, data analytics and the management of IT projects within organisations. The programme runs full time over three years and engages with the current state of digital business environments.

You will develop skills in systems analysis, business process design, data management, strategic thinking and professional communication. The ability to understand both the technical and organisational dimensions of digital systems, and to communicate across the boundary between IT specialists and business managers, is a genuinely valuable and transferable competence.

Graduates from digital business and information systems programmes move into careers as business analysts, IT project managers, systems analysts, digital transformation specialists, information systems managers and data analysts across a wide range of organisations and sectors. Postgraduate study in information systems, business analytics, digital business or management is also a well-established route for those seeking specialist or senior roles.