Creative Industries Business Management and Film & Visual Culture

Film and visual culture examines the moving image as one of the defining forms of twentieth and twenty-first century life. From early cinema to contemporary streaming, from experimental video art to blockbuster franchises, film and visual media have shaped how we understand the world, how stories are told and how cultures produce and consume meaning. Visual culture extends this inquiry beyond film to encompass photography, television, digital media, advertising and the full range of images that constitute modern visual experience.

Studied alongside creative industries business management, this combination gives you both the critical understanding to analyse visual culture and the commercial knowledge to operate within the industries that produce it.

At Liverpool Hope University this three-year full-time programme covers the history and theory of cinema and visual media alongside the business, economics and management of creative industries. In the film and visual culture strand you will develop skills in close reading of moving image texts, engagement with film theory, and analysis of the social and cultural contexts in which visual media operate. In the business management strand you will study the structures and economics of creative industries, including production, distribution, marketing, intellectual property and digital transformation.

The programme includes a sandwich year and a year abroad, as well as work placement opportunities, giving you substantial professional experience alongside your academic study.

Graduates from this combination go on to work in film and television production, distribution and exhibition, arts management, cultural policy, media marketing, content creation and commissioning. Some move into journalism, criticism or academic research. Others take the business skills into management roles in the wider creative economy.

Postgraduate study in film, media, cultural management or business is also a pathway available to graduates. The combination equips you both to think critically about visual culture and to operate effectively within the industries that make it.