Business with Marketing

Business with Marketing is a degree that grounds you thoroughly in the principles and practices of management while developing a particular depth in the theory and application of marketing, the discipline concerned with how organisations identify, reach, and retain the customers and audiences they serve. Marketing has evolved dramatically with the rise of digital media and data analytics, and contemporary marketers must combine creative thinking with analytical rigour, understanding both the psychological dimensions of consumer behaviour and the quantitative tools for measuring and optimising campaign effectiveness.

The University of Edinburgh's four-year full-time Business with Marketing programme is delivered within Edinburgh Business School, one of the leading business schools in the UK. You will study the core disciplines of business education, including finance, accounting, organisational behaviour, strategy, and operations, while building specialist knowledge in marketing through modules covering consumer psychology, brand management, digital marketing, market research, communications strategy, and global marketing challenges. The four-year Scottish honours structure gives you the time to develop genuine expertise in both dimensions of the degree, and the programme includes a year abroad, giving you the opportunity to study at an international partner institution and engage with marketing practice and theory in a different cultural and commercial context.

This international experience is particularly valuable in a globalised marketing environment where cultural intelligence and adaptability are real professional assets.

A typical entry tariff of 200 points reflects Edinburgh's competitive admissions context and the academic standard of the programme.

Graduates pursue careers in marketing management, brand strategy, digital marketing, market research and consumer insight, public relations, advertising, product management, and consulting across sectors including consumer goods, technology, financial services, media, and the public sector. Postgraduate study in marketing, business, or data analytics is also a common route.