Business Management with Marketing

Business management with marketing is a degree that develops the broad foundations of business understanding alongside a specialist focus on one of its most strategically important functions. Marketing is concerned with how organisations understand their customers, develop products and services that meet their needs, communicate value, and build lasting relationships that generate sustainable revenue. In an era of digital transformation and data-driven decision-making, marketing has become both more powerful and more analytically demanding, and managers who understand it deeply are valuable across every kind of organisation.

At the University of Brighton, this three-year, full-time programme includes a foundation year, a sandwich placement year, and work placement experience, providing a structured pathway from pre-degree preparation through to professional practice. The foundation year builds the academic and business literacy you need before entering the main degree. The curriculum covers core business management subjects including strategy, finance, operations, and human resources, alongside a substantial and progressive focus on marketing, covering consumer behaviour, market research, brand management, digital marketing, social media strategy, and integrated marketing communications.

You will develop both the analytical skills to interpret market data and evidence and the creative thinking to develop effective campaigns and propositions.

The sandwich year and work placements give you extended professional experience in marketing or business roles before you complete your final year. Brighton's location on the south coast, close to London, and its strong creative economy mean good connections to marketing agencies, digital businesses, and consumer brands during your studies.

Graduates work in marketing management, brand management, digital marketing, market research, communications, and general management roles across all sectors. Many enter graduate marketing schemes with large consumer brands, agencies, or retail groups. Postgraduate study in marketing, business administration, or related specialisms is an option for those seeking senior or specialist careers.