Business Management with Marketing

Business management with marketing is a degree that develops the strategic and creative skills needed to lead organisations and connect them effectively with their customers. Management provides the frameworks for understanding how organisations are structured, how decisions are made, how people are led, and how performance is measured. Marketing adds the disciplines of market research, consumer insight, brand management, and communication strategy, giving you a rounded picture of how businesses create value and sustain competitive advantage.

Together they prepare you for a wide range of leadership roles in commercial and organisational life.

At Southampton Solent University this programme is available with a foundation year, giving you a supported entry point if you need to build foundational knowledge before the main degree, and includes a sandwich year and work placement experience, integrating professional development throughout your studies. The course is accredited by the Chartered Management Institute, which means it meets professional standards in management education and gives you access to CMI qualifications alongside your degree. You will develop skills in strategic management, marketing communications, digital marketing, brand management, and the commercial and financial dimensions of running an organisation, prepared for leadership as well as for specialist marketing roles.

Graduates with business management and marketing qualifications work in marketing agencies, in-house marketing teams, brand and product management, digital marketing, market research, business development, and general management across virtually every sector. The CMI accreditation gives your qualification additional professional recognition. Many graduates enter graduate training schemes in retail, financial services, consumer goods, technology, and the public sector, while others move into specialist marketing roles or launch their own ventures.

Further study at postgraduate level in marketing, business administration, or digital communications is a natural next step for those seeking senior or more specialised roles.