Business Management with Marketing

Business management with marketing brings together the broad analytical and operational knowledge of management with the specific discipline of understanding audiences, building brands and communicating value in competitive markets. Business management provides frameworks for understanding strategy, operations, finance, human resources and organisational behaviour. Marketing adds the capability to conduct market research, develop brand identities, create campaigns, plan and manage communications across multiple channels, and measure the commercial return on marketing investment.

Together they prepare you for a wide range of roles in organisations where commercial and creative thinking need to work in tandem.

At Edinburgh Napier University you will study business management with marketing over four years of full-time study, developing both the broad business competencies and the specific marketing skills that contemporary organisations need. A year abroad is built into the programme, broadening your academic and professional perspective and giving you experience of how business and marketing operate in different markets and cultural contexts. The programme develops your creative and innovative thinking alongside the analytical rigour that effective business practice demands, preparing you to market and promote ideas, products and yourself across a range of industries and sectors.

The typical tariff of 136 reflects a programme at a well-connected Scottish university with strong industry links.

Graduates work in marketing management, brand management, digital marketing, market research, product development, account management, sales, communications and general management roles across every sector of the economy. The combination of management and marketing knowledge is particularly valued in organisations where commercial growth depends on understanding customers and communicating effectively with them. Many graduates go on to postgraduate study in marketing, business or management, or pursue professional qualifications through bodies such as the Chartered Institute of Marketing.

The year abroad experience adds an international dimension to your graduate profile that is increasingly sought in competitive graduate recruitment.