University course · real outcomes from HESA / Discover Uni · part of Careermash

University degree

Business Management with International Tourism

University of Keele

Qualification

Degree

Length

3 yrs

UK fees / yr

£9,535

Study

full-time

Worth knowing: about 35% of students don't make it past first year here - ask the uni what support they offer.

Robin · your guide

Here's the honest picture on this course - what you'd study, whether you'd likely get in, what it pays, and where it leads. Everything's real data.

About this course

Business management with international tourism is a degree that invites you to step into the fast-paced and dynamic world of tourism while developing essential business skills, from sports tourism to strategic management and data insights. Tourism is one of the world's largest economic sectors, encompassing international travel, accommodation, destination management, events, heritage, and the complex political and environmental relationships between host communities and visitors. As the global tourism sector continues to evolve, this course offers you the unique opportunity to explore the complexities of international travel, destination marketing, and sustainable practices, discovering how tourism impacts economies, politics, and societies at every scale.

At the University of Keele, this three-year full-time programme develops your understanding of both the business and management disciplines, including strategy, marketing, finance, and operations, and the specific knowledge of tourism as a global industry, including destination management, tourism planning, sustainable tourism, digital marketing for tourism, and the social and environmental impacts of travel. The programme includes a sandwich year, a year abroad, and work placements, equipping you with the knowledge and experience to thrive in this dynamic industry through direct professional exposure to tourism organisations in the UK and internationally.

With a typical entry tariff of 104 UCAS points, this is an accessible programme at a campus university known for its interdisciplinary approach and strong student experience. Graduates pursue careers in travel and tourism management, destination marketing, hotel and hospitality management, events management, airline and cruise operations, tourism consultancy, and the marketing and commercial functions of organisations in the broader travel industry. Many graduates also continue to postgraduate study in tourism management, international business, or sustainable development.

Could you get in?

The grades students arrived with

<48 pts5%

48-63 pts5%

64-79 pts15%

80-95 pts20%

96-111 pts15%

112-127 pts20%

128-143 pts5%

144-159 pts5%

160-175 pts5%

How they qualified

88% got in with A-levels. The rest came in a mix of ways:

A-levels88%

other higher education7%

an Access course3%

another degree2%

the IB1%

Could I get in? Try your grades

120 UCAS pts

Pay & prospects

91%

In work or further study after

65%

Continue past first year

78%

Student satisfaction

What graduates earn over time

£24,000

3 years on

£32,000

5 years on

What graduates actually go on to do % of leavers

Business and public service associate professionalsHighly skilled25%

Administrative occupations15%

Elementary occupations6%

Finance ProfessionalsHighly skilled21%

Sales occupations4%

Managers, directors and senior officialsHighly skilled6%

Skilled trades occupations3%

Artistic, literary and media occupationsHighly skilled4%

What students say National Student Survey

78%

of students are satisfied with the course overall

Teaching74%

Assessment & feedback82%

Academic support69%

Well organised77%

Learning resources79%

Student community85%

In students' own words

★★★★☆

Solid, with caveats

There's a lot to love, but it's not without its flaws. The best part: the opportunity to do independent research in the final year is a highlight. If I'm honest, a few modules feel under-resourced compared to the flagship ones. On the city …

Class of 2023 · Full-time

★★★★☆

Highly recommend

Coming here has changed how I think. The best part: the consulting projects with real companies genuinely prepare you for the working world. If I'm honest, a few modules feel under-resourced compared to the flagship ones. On the city — the …

Class of 2023 · Full-time

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