Business Management with Events

Business management with events is a degree that combines the foundational disciplines of business and management with specialist knowledge of the events industry, one of the most dynamic and experiential sectors in the contemporary economy. Business management provides an understanding of how organisations work, covering strategy, finance, marketing, human resources, and operations. The events specialism applies and extends this knowledge to the planning, delivery, and evaluation of events ranging from corporate conferences and product launches to music festivals, sports events, weddings, and cultural celebrations.

The events industry is distinctive in its combination of creative ambition, logistical complexity, and financial and reputational risk, and managing events well requires both business acumen and genuine organisational skill.

At the University of Brighton, this three-year programme includes a foundation year and a sandwich year with a work placement, providing a thorough preparation for degree-level study and direct professional experience alongside the academic content. The foundation year builds the skills and knowledge needed to engage fully with the degree. The main programme covers the core areas of business management alongside specialist events content in event planning and production, venue management, event marketing and communications, risk management, and the legal and regulatory frameworks relevant to event delivery.

The work placement, embedded in the sandwich year, gives you direct experience of working in an events or business organisation, which is important in a sector that places high value on practical experience and industry connections.

Graduates from business management with events programmes enter careers across the events and wider business sector. Event management roles in corporate event planning, venues, festivals, sports organisations, charities, and cultural institutions are direct applications of the degree. Marketing, communications, and project management roles in organisations that run events as part of their commercial activity are further destinations.

The business management foundation opens doors in commercial roles across many sectors, and the organisational and logistical skills developed in the events specialism are valued in operations and project management contexts. Postgraduate study in events management, business administration, or marketing is available for those who want to develop their expertise further.