Business Management with Events Management

Business management combined with events management at Abertay University reflects the reality that the events industry, spanning conferences, festivals, sport, exhibitions, and corporate hospitality, requires both specialist operational knowledge and the broader commercial understanding that underpins all business activity. Events are complex logistical and creative endeavours, and the professionals who plan and deliver them successfully need project management skills, financial literacy, marketing knowledge, and the ability to work under pressure to tight deadlines.

This four-year full-time degree includes a year abroad, giving you the opportunity to study and experience events management and business practice in a different country, which is a genuine advantage in an industry that operates globally. You will study core business management disciplines including strategy, finance, marketing, and organisational behaviour alongside specialist events modules covering planning, production, stakeholder management, and sustainability. The typical entry tariff of 152 points reflects the programme's competitive standing at Abertay, a university with a strong applied focus in business.

Please note that this course is available for advanced entry to year 2 only, depending on your qualifications, so prospective students should check the entry requirements carefully.

Graduates of business management with events management programmes work across the events industry in roles including event coordinator, project manager, conference organiser, festival manager, venue manager, sponsorship and partnership manager, and marketing executive. The business management grounding makes graduates particularly attractive to larger organisations, where commercial awareness and management skills are as important as operational event expertise. Many graduates go on to build careers across the events, hospitality, and tourism sectors, and some use the broad business skills the degree develops to move into management roles in adjacent industries.

Postgraduate study in events management, business administration, or marketing is an option for those who want to develop further.