Business Management with Digital Marketing
Business management with digital marketing is a degree for students who want to combine the broad organisational and strategic knowledge of management with a focused specialism in the digital channels and strategies through which modern businesses communicate, engage customers and drive growth. Digital marketing has become one of the most significant functions within commercial organisations, encompassing search, social media, content strategy, email marketing, analytics and the increasingly important role of data in understanding and targeting audiences.
At Bedfordshire, this three-year full-time programme develops your core business management skills alongside a specialist grounding in digital marketing theory and practice. You will engage with marketing strategy, consumer behaviour, brand management, digital analytics, social media management and content creation, developing your ability to plan, implement and evaluate digital marketing campaigns. The business management component develops your understanding of organisations, finance, operations, leadership and strategy, giving you the broader commercial context within which digital marketing decisions are made.
The programme develops both analytical and creative skills, reflecting the dual nature of digital marketing as a discipline that requires both data literacy and creative imagination. You will graduate with a combination of business knowledge and digital marketing expertise that is genuinely relevant to the employment market.
Graduates move into digital marketing management, content strategy, social media management, SEO and search marketing, e-commerce, brand management, marketing analytics and communications across a wide range of sectors. The combination of general management knowledge and digital marketing specialism is valued by employers who need graduates who can contribute to commercial decision-making as well as executing digital campaigns. Postgraduate study in marketing, digital marketing or business is a natural option.