Business Management and Marketing

Business management and marketing are disciplines that complement each other closely: management provides the strategic, operational, and organisational frameworks within which businesses operate, while marketing connects those organisations to the customers and markets they exist to serve. Studied together, they give you a rounded understanding of how commercial organisations work and how they build, communicate, and sustain value. This four-year full-time programme at the University of Chester includes both a professional placement year and a year abroad, meaning your studies have a genuinely international dimension as well as substantial professional experience.

You will study the core areas of business management, including strategy, operations, finance, human resources, and organisational behaviour, alongside marketing theory and practice, covering consumer behaviour, brand management, digital marketing, market research, and campaign strategy. The year abroad broadens your cultural awareness and exposes you to different business environments, which is increasingly valuable to employers who work across international markets. The placement year embeds you in a professional setting where you apply and test what you have learned, building practical skills and a professional network before you graduate.

Graduates from this programme enter careers across the full range of management and marketing functions. Many work in marketing teams, brand management, digital marketing, advertising, and PR, while others pursue careers in general management, consulting, sales, business development, and entrepreneurship. The international experience from the year abroad is particularly valued by multinationals and organisations that work across borders.

Further study options include MBA programmes, master's degrees in marketing or management, and professional qualifications with bodies such as the Chartered Institute of Marketing or the Chartered Management Institute.