Business Management and Marketing

Our Business Management and Marketing degree provides a business foundation with a marketing focus, allowing you to shape your degree to your career goals. Our Business Management and Marketing degree provides a business foundation with a marketing focus, allowing you to shape your degree to your career goals. Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.

A degree in business management and marketing gives you an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services. BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of disciplines and choose your career path as you progress. You'll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context.

Working both collaboratively and independently, you'll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills.