Business Management and Marketing

Business management and marketing is a degree that addresses how organisations are led and how they connect with their customers and markets. Business management provides the analytical and strategic foundation for understanding how organisations operate, make decisions, and compete. Marketing examines how firms understand what customers want, how they create and communicate value, and how they build the relationships and brand reputations that sustain competitive advantage over time.

Together, they develop a profile that is exceptionally relevant to how modern organisations actually function.

At Sheffield Hallam University, this three-year full-time degree explores the contemporary challenges of managing and marketing successful businesses in an environment that is increasingly shaped by artificial intelligence and digital transformation. You will engage with real-world business problems and develop the adaptability to work effectively in rapidly changing commercial contexts. The programme allows you to specialise in areas of particular interest, including experiential marketing, consumer psychology, and entrepreneurship, giving you the chance to develop depth in the dimensions of the degree that most excite you.

A foundation year is available for students who need additional preparation, and the programme includes a sandwich year and work placements. The typical entry tariff is 104 UCAS points.

Graduates of business management and marketing degrees find careers in marketing management, brand management, digital marketing, sales, advertising, product management, consulting, entrepreneurship, and general management. The combination of strategic business understanding and marketing expertise is valued across virtually every sector in which organisations need to engage effectively with customers and markets. Many graduates also pursue professional qualifications in marketing or management and go on to postgraduate study in marketing, business, or a specialist area such as digital marketing or consumer behaviour.