Business Management and Marketing

Business management and marketing is a degree that develops the strategic and practical capabilities organisations need to compete effectively. Business management provides the foundational knowledge of how organisations are structured, financed, and led, encompassing strategy, operations, human resources, and organisational behaviour. Marketing brings a focused understanding of how organisations understand their customers and communicate value, covering consumer psychology, brand strategy, digital marketing, market research, and campaign management.

The combination reflects the reality that effective marketing must be grounded in strategic business understanding, and that well-managed organisations need people who can connect commercial priorities with customer insight.

At Roehampton University, this programme includes a foundation year, providing an accessible entry route into degree-level business study. The full programme develops your strategic mindset, digital fluency, and leadership capabilities alongside core knowledge of business management and contemporary marketing practice. The programme includes a sandwich year with placement, giving you extended professional experience in a business or marketing environment during your degree.

This practical dimension is central to the programme's design, reflecting the importance employers place on graduates who can apply their knowledge from day one in a professional role.

Graduates are well placed for careers in marketing management, brand management, digital marketing, product management, business development, and general management roles across a range of sectors. The combination of business and marketing knowledge is valued by organisations that want people who understand both the commercial context and the customer-facing dimension of their work. Many graduates also go on to postgraduate study in marketing, business, or a specialist area such as digital marketing or consumer behaviour.

The placement year provides direct professional experience and often creates pathways to graduate employment with placement employers.