Business Management and Digital Marketing

Business management and digital marketing is a combination that addresses two of the most important dimensions of modern commercial life. Business management gives you the strategic, financial and operational understanding to know how organisations function and how they create value. Digital marketing adds the specialist knowledge of online channels and data-driven practice that now underpins how almost every business finds, engages with and retains its customers.

Together they form a degree with clear, practical relevance to a wide range of career paths.

At Liverpool Hope University this four-year full-time programme includes a foundation year, making it accessible to students who need additional preparation before entering the full degree. The programme also includes a sandwich placement year, a year abroad and embedded work placement opportunities, making it one of the more experientially rich versions of this combination. You will progress through business strategy, finance, marketing principles, consumer behaviour, digital analytics, campaign management and entrepreneurship, learning to combine theory with practical application and to engage with real cases and digital tools.

The typical entry tariff for this programme is around 88 UCAS points.

Graduates are well placed across a range of roles. Digital marketing executive, social media manager, content strategist, SEO analyst, marketing data analyst and campaign manager are all positions commonly held by graduates of this degree combination. Others move into broader business development, account management, project management or commercial roles.

The business management element ensures you graduate with an understanding of organisational context that makes you more effective in any marketing role, while the digital marketing specialism gives you skills that are in consistent demand across industries. Postgraduate study in marketing, business analytics or management is a well-supported next step.