Business Economics with Marketing and History

Business economics with marketing and history is a degree that brings together three distinct disciplines in a combination that develops analytical rigour, commercial awareness, and historical perspective in equal measure. Business economics focuses on how economic concepts and theories apply to the activities of firms and organisations, moving from market structures and pricing to investment decisions and the macroeconomic environment in which businesses operate. Marketing addresses how organisations understand and communicate with the audiences they serve.

History provides the long view, asking how the institutions, markets, and commercial practices of today came to be and what past patterns of change can tell us about the present.

At the University of Dundee, this four-year, full-time programme develops your skills across all three areas, with a year abroad incorporated into the programme to give you the opportunity to study in a different academic and commercial culture. You will build economic and analytical fluency alongside marketing knowledge and historical research skills, developing a genuinely distinctive profile that combines quantitative commercial reasoning with cultural and contextual depth. A typical entry tariff of 168 points reflects the academic ambition of this multi-disciplinary programme.

Graduates of this combination are well placed for careers in management consultancy, marketing, financial analysis, public policy, economic research, and a wide range of roles in organisations that value both analytical precision and contextual awareness. The historical dimension is particularly useful in strategy and policy roles where understanding how industries and markets have evolved provides a competitive edge. Postgraduate study in economics, marketing, history, or an interdisciplinary programme is a natural further step for those seeking to specialise or pursue research.