Business Computing (Social Media) with Placement Year

Business Computing with a Social Media specialism is a degree that addresses the transformation of business and communication brought about by social media platforms and the broader evolution of the internet as a commercial and social environment. It combines the technical foundations of computing, including software, networking, data management, and systems, with the business and marketing dimensions of how organisations use digital and social platforms to connect with customers, build brands, and drive commercial activity.

At Brunel University London, this four-year, full-time degree with a placement year also includes a foundation year for students who would benefit from additional preparation before entering the main programme. You will study how the internet has evolved to accommodate the services and technologies that companies use as commercial tools, examining the social media landscape alongside the broader digital business environment. The programme develops both technical computing skills and an understanding of how social media and digital platforms function as commercial and communication tools in contemporary business.

The placement year gives you a full year of professional experience in a relevant business or digital role.

Graduates work across digital marketing, social media management, content creation, business analysis, and technology roles in organisations where digital communication and data capabilities are central. The combination of computing competence and commercial digital understanding is increasingly valued in organisations that recognise social media and digital presence as strategic business assets. Postgraduate study in digital marketing, business computing, data science, or information systems is available for those who wish to develop specialist expertise.