Business and Marketing

Business and marketing is a degree that develops both the broad commercial knowledge needed to understand how organisations function and the specific expertise in marketing that allows businesses to attract, engage, and retain customers. Marketing is one of the most dynamic and data-driven functions in modern business, encompassing brand strategy, digital campaigns, consumer behaviour, content creation, and the analytical tools used to evaluate marketing performance. Combined with a grounding in business management, it produces graduates who can contribute strategically as well as operationally.

At Teesside University, this four-year programme takes the transformation of business by digital technology seriously. You will study how digital sources, tools, and platforms are used to drive operational development and create competitive advantage, alongside the fundamentals of marketing strategy, consumer psychology, and campaign management. The programme develops both your marketing expertise and your broader business acumen, including areas such as finance, operations, and organisational behaviour.

The programme includes a sandwich year, a year abroad, and work placements, giving you substantial professional and international experience during your studies. These opportunities allow you to apply your marketing and business knowledge in real environments, develop your professional skills and networks, and gain the kind of practical experience that employers value highly in business and marketing graduates.

Graduates move into a wide range of careers including brand management, digital marketing, market research, advertising, social media management, content marketing, business development, and sales. The digital focus of the programme is particularly relevant for roles in companies navigating digital transformation or operating primarily in online environments. Many graduates enter graduate schemes at large organisations or begin careers at marketing agencies.

Postgraduate study in marketing, business analytics, or management is a natural route for those who wish to advance or specialise further.