Business and Marketing with Business Foundation

Business and marketing together form one of the most commercially relevant combinations a student can study, coupling the broad operational and financial logic of organisations with the creative and analytical discipline that connects products to the people who buy them. Marketing asks why consumers behave as they do, how brands are built and sustained, and what data reveals about the decisions people make. Business provides the strategic and managerial context in which those insights are applied.

This four-year programme at Regent's University London includes a business foundation component, giving you a thorough grounding in core commercial concepts before the degree proper begins. Once the foundation year is complete, you will study areas such as consumer behaviour, digital marketing strategy, brand management, financial management, and organisational leadership. The programme also includes a year abroad, which at an internationally focused institution like Regent's is an integral part of the learning experience rather than an add-on.

You will study alongside students from a wide range of countries, and the year spent at a partner institution deepens your cross-cultural fluency, something marketing employers value highly.

The combined business and marketing degree opens a broad range of career paths. Graduates are well placed for roles in brand management, market research, digital and content marketing, account management, advertising, product management, and business development. The business foundation equips you to take on operational and general management responsibilities as your career progresses.

Many graduates also go on to postgraduate study, whether in marketing, management, international business, or related fields. The programme suits those who want both the creative challenge of understanding how to reach and persuade an audience and the commercial discipline to translate that understanding into business results.