Business and Marketing Management with Integrated Foundation Year
Business and marketing management is a combination that gives you both the operational and strategic breadth of general business management and the specialist skills of marketing, one of the most visible and client-facing functions in any organisation. Marketing is concerned with how organisations understand their customers, develop products and services that meet real needs, and communicate and deliver value across different channels and markets. Business management provides the broader context, covering strategy, finance, operations, and leadership in ways that allow marketers to connect their work to wider organisational goals.
At the University of Sunderland, this four-year full-time programme includes an integrated foundation year designed for students who are committed to business and marketing but would benefit from a structured introduction to degree-level study before progressing to the main degree. The foundation year makes the programme accessible to students coming from diverse academic backgrounds, including those who are returning to study after a gap. The main programme develops your marketing and business skills through a combination of theoretical frameworks and practical application, and the programme includes a sandwich year, a year abroad, and work placement provision, giving you extensive professional experience before you graduate.
The typical entry tariff is 56 UCAS points for the foundation entry route.
Graduates work in marketing agencies, in-house marketing teams, digital marketing, brand management, market research, public relations, sales, and business development roles across every sector of the economy. The broader business management grounding also supports careers in general management, consultancy, and entrepreneurship. Many graduates continue to postgraduate study in marketing, business, or related fields, and the professional experience gained during the sandwich year and placements is a significant advantage in a competitive graduate job market.