Business and Marketing Management

Business and marketing management addresses the core functions that allow organisations to survive and grow: understanding customers, creating and communicating value, managing operations and people, and making strategic decisions in competitive environments. Marketing sits at the interface between an organisation and its market, and the ability to integrate marketing thinking with broader business management is increasingly central to how contemporary organisations operate, whether in the private sector, the public sector, or the third sector.

At the University of Gloucestershire, this three-year full-time degree develops your understanding of both business management principles and marketing practice, building a programme that prepares you for the kinds of integrated roles that many employers are now looking for. You will study areas including strategy, finance, operations, human resources, consumer behaviour, brand management, digital marketing, and market research, developing a breadth of understanding that goes beyond any single functional specialism. The entry tariff for this programme is 72 points, and the university has a track record of connecting students with placement and engagement opportunities across businesses of varying scale and sector.

Graduates from business and marketing management programmes are well positioned for roles across a wide range of industries. Marketing management, brand management, digital marketing, account management, business development, product management, and commercial management are among the most common destinations. The breadth of the business curriculum also means that graduates move into roles in operations, general management, and entrepreneurship.

Many graduates start their own businesses or move into agency work, client-side marketing, or roles in the growing digital and technology sectors. Postgraduate study in marketing, business administration, or a specialist area such as digital marketing or consumer behaviour is an option for those who wish to develop further expertise.