Business and Marketing

Business and marketing is a combination that gives you both the broad commercial foundation of a business degree and a specialist grounding in the discipline that connects organisations to their markets. Marketing is concerned not just with promotion but with the entire process of understanding what people want, creating value for them, and communicating it effectively, and it is central to the success of organisations in every sector.

At the University of Northumbria at Newcastle this extended four-year full-time degree includes a sandwich year with a work placement, a year abroad, and extended breadth across the business and marketing content. You will study strategy, finance, operations, and human resources alongside consumer behaviour, brand management, digital marketing, market research, and marketing communications. The extended structure gives you more time to develop depth in both the business and marketing content and to engage seriously with the professional and international experience that the sandwich and abroad years provide.

The placement year means you spend a full year working in a business or marketing organisation before you complete your studies, developing professional skills and networks and gaining clarity about where your strengths lie. The year abroad adds international exposure, which is directly relevant to marketing careers that operate increasingly across national borders and digital platforms.

Graduates go on to careers in marketing management, digital marketing, brand management, market research, advertising, public relations, content strategy, and business development. Northumbria's strong employability focus and industry connections give graduates good access to the graduate market. Many continue to postgraduate study in marketing, business, or digital strategy.