Business and Analytics
Business and analytics is a programme that reflects the growing centrality of data-driven decision-making in organisational life. Every significant business decision today, from which products to develop to how to price them, which customers to target, and how to optimise supply chains, is increasingly supported by the analysis of data. The ability to collect, organise, analyse, and communicate insights from data has become a core business skill, and professionals who combine genuine analytical capability with business understanding are in strong and growing demand across every sector.
At Northumbria University at Newcastle, this three-year full-time programme includes a sandwich year with work placement, a year abroad, and a work placement, giving you extensive professional experience and international exposure. The sandwich year is central to the programme, allowing you to develop and apply your analytical and business skills in a real organisational context before completing your studies. You will cover the core areas of business management, including strategy, marketing, operations, and finance, alongside analytics content that includes data analysis methods, statistical tools, business intelligence systems, data visualisation, and the use of analytical software used in professional practice.
The combination develops both the quantitative skills and the business judgement to translate data into decisions.
Graduates move into roles as business analysts, data analysts, business intelligence specialists, and management consultants across a wide range of industries, including financial services, retail, logistics, healthcare, and the technology sector. The placement year often leads directly to graduate employment, and many graduates find that the professional contacts developed during the placement are central to their early career. Postgraduate study in data science, business analytics, or management is an option for those who wish to develop deeper expertise or pursue senior management roles.